A LinkedIn Post Checklist

You don’t post for clicks or likes. You post to establish a professional ethos. Your profile is a thesis statement, and your posts should be evidence to support it. Imagine your posts are the answer to the question: “Why should we hire you?”

You need to convince your reader to stop scrolling. Try an interesting detail or a question.

The best way to communicate your value is through a story. Make it relevant.

The rusting blue pick-up truck on the dirt road. People remember details. Use them.

Don't share a story because you want to share a story. Share a story because it serves a purpose.

If you have a story, and you know it's valuable, does your reader follow your same logic?

You aren't posting for likes, but you are posting for engagement. Engage your community authentically with something you'd want to respond to.

When a recruiter searches for a candidate, they don't search for "good listener." Use the keywords you'd use to search your future self.

Don't let your post drag on forever. Be clear. Use short sentences.

When you write for the web, you want to use lots of white space to make it easier to read for scrolling.

Writing in the passive voice uses more words, and it literally removes the most important part of the post: the subject. You. Write in the active voice.

Emojis are like salt.

More people will engage with your content if you have an image.

One option is to find a picture, but why waste an opportunity to show people what you can create?! Try creating something in Canva.

Add alternative text to your images for two reasons. One, accessibility. Two, more keywords for algorithms to search.

Research some hashtags to use in your posts. Ones that speak to your message (and match creator mode if you have it turned on). Don't over do it.

It's good to tag others, but don't over do that too.